CoachSync vs TrueCoach

Pricing That Punishes Loyalty

TrueCoach has raised prices twice since 2020 — first by 22%, then by another 36% in 2024. A coach paying $990 a year in 2019 now pays $1,644 for the same seat. Two hikes in four years, no grandfathering, no opt-out. The per-client pricing model compounds the problem: every new athlete on the roster makes the next bill worse.

That math works for TrueCoach. It does not work for the coach.

CoachSync is $29/month for up to five clients, $59/month for unlimited. Every feature included. A coach with 50 clients pays the same $59 as a coach with 10.

Progress Tracking Requires a Spreadsheet

TrueCoach has no automatic progress tracking. No 1RM charts. No progression graphs. A coach who wants to show a client that their squat has moved 20 pounds in eight weeks has to export data and build a spreadsheet to prove it. Most coaches don’t bother. The data technically exists in the platform — it’s just locked behind enough friction that nobody uses it.

CoachSync tracks every working set and calculates estimated one-rep maxes automatically. Pull up a client’s deadlift history and the chart is already there. Clients see their own progress without asking. The data does the work because the software was built to use it, not just store it.

Feature Bloat You’re Paying For

TrueCoach added an exercise video library. Then marketplace integrations. Then a price hike to pay for all of it. A strength coach who programs barbell work, reviews form videos, and tracks lifts does not need stock footage of a dumbbell curl. But they’re paying for it anyway.

CoachSync has workout programming, progress tracking, form check video with threaded feedback, messaging, and a notification feed that shows who needs attention. That’s it. Nothing exists in the product because it looked good on a feature comparison chart. Everything exists because a working coach needed it during a real session.

A Feedback Workflow That Wastes Time

Reviewing form check videos in TrueCoach means clicking through multiple screens. Watch the video in one place, leave feedback in another, hope the client finds it later. The workflow is slow enough that many coaches skip video review entirely or just text the client outside the platform. When the tool designed for feedback creates more friction than a text message, something is wrong.

CoachSync puts the video and the feedback in the same view. A coach watches the set, leaves a comment, and the client sees it attached to that specific lift. No hunting, no screenshots, no “check your email.” The entire exchange happens in one place — which is why it actually happens.